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Creating Better Employee and Customer Experiences with Liferay and Crafter

The modern customer’s needs are ever increasing as they want information combined with the convenience of interacting with your brand whenever and wherever from various digital touchpoints and devices....

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Recap of Liferay Symposium North America 2016

The annual Liferay Symposium North America was held in Chicago recently, where the trending topic was getting to the heart of the customer experience. In two session-packed days, Liferay Symposium...

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Optimizing Your Customer Experience Management

A customer’s experience with your organization may, in fact, be more important than the quality of either your products or your services. Customers today want to feel valued — they want to be able to...

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Improving Customer Relationships Through Mobile Strategy

As more consumers move towards using their mobile devices as their first and often only method of interaction, it becomes necessary for businesses to engage in a clear and comprehensive mobile...

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Building Brand Advocates: Customer Experience Strategies that Work

Simply providing customers with reasonable access to your information and a way to purchase your products or services is no longer “good enough”. Today’s consumer is incredibly savvy and has high...

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Machine Learning is State-of-the-Art AI, and It Can Help Enhance the Customer...

Is artificial intelligence the same as machine learning? Machine learning is really a subset of artificial intelligence, and a more precise way to view it is that it is state-of-the-art AI. Machine...

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How Digital Experience Management Differs from Content Management

When considering Digital Experience Management and Content Management, it’s best to have a concrete definition of both terms to fully understand how they differ. What is digital experience? Digital...

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Streamline Customer Engagement with Digital Experiences That Deliver “Wow!”

Creating a “Wow!” customer experience may be the Holy Grail for marketers, but it truly is achievable when you have the right strategy and tools in place. Customers and employees today have incredibly...

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DXP Series, Part II: DXP and the Customer Experience

Introduction In Part I of our DXP Series, Is a Digital Experience Platform Right for My business, we highlighted how a digital experience platform (DXP) is a set of tools to manage the customer’s...

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Digital Experience Platform Trends in 2018

The digital experience has changed a lot throughout 2017 and it’s going to continue growing and expanding in 2018. Here are just a few of the trends that companies can expect — and that they should...

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